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 online buying


With surge of online buying, retailers now looking to artificial intelligence to help boost sales

#artificialintelligence

Retailers are looking at new ways to boost their bottom lines, especially after a disappointing holiday season where sales fell nearly 2 percent in December. To help combat that, brands and retailers are using artificial intelligence to bring more people back into stores and to make in-person shopping a better experience for customers. When it comes to shopping, most folks love the convivence and safety of no contact, online purchasing -- but many shoppers really miss the in-store experience. "People still want to touch, look and be there in person to try something on," said shopper Larisa Lotz. Kristina Wolinski is another person who likes prefers to shop in person.